BTCC / BTCC Square / Global Cryptocurrency /

Krafton Freezes Hiring to Fund $70M AI-First Game Development Strategy

Krafton Freezes Hiring to Fund $70M AI-First Game Development Strategy

Author:

Global Cryptocurrency

Published:

2025-11-05 22:56:02

6

3

BTCCSquare news:

Krafton Inc., the South Korean gaming giant behind PUBG, has implemented a hiring freeze to redirect resources toward a $70 million AI-driven development strategy. The company plans to integrate AI NPCs using Nvidia's ACE technology, with new cricket-themed titles expected by 2026-2027.

Despite a 21% revenue increase in Q3 2024, Krafton's operating income growth of 7.5% missed analyst expectations. Shares have declined 10% in 2025 amid broader gaming sector volatility, reflecting investor skepticism about the AI pivot.

The MOVE signals a strategic shift toward specialized AI talent and machine learning infrastructure, with 100 billion won (3.7% of 2024 revenue) allocated to these initiatives. This comes as the $178 billion global gaming market faces headwinds.

By:

Crypto Prediction Markets Accurately Forecast NYC Mayor Race as Mamdani Defeats Cuomo

|Square

Get the BTCC app to start your crypto journey

Download on the App Store GEI IT ON Google Play

Get started today Scan to join our 100M+ users

Risk warning: Digital asset trading is an emerging industry with bright prospects, but it also comes with huge risks as it is a new market. The risk is especially high in leveraged trading since leverage magnifies profits and amplifies risks at the same time. Please make sure you have a thorough understanding of the industry, the leveraged trading models, and the rules of trading before opening a position. Additionally, we strongly recommend that you identify your risk tolerance and only accept the risks you are willing to take. All trading involves risks, so you must be cautious when entering the market.

The world’s longest-running cryptocurrency exchange since 2011 © 2011 - 2025 BTCC.com. All rights reserved

All articles reposted on this platform are sourced from public networks and are intended solely for the purpose of disseminating industry information. They do not represent any official stance of BTCC. All intellectual property rights belong to their original authors. If you believe any content infringes upon your rights or is suspected of copyright violation, please contact us at [email protected]. We will address the matter promptly and in accordance with applicable laws.BTCC makes no explicit or implied warranties regarding the accuracy, timeliness, or completeness of the republished information and assumes no direct or indirect liability for any consequences arising from reliance on such content. All materials are provided for industry research reference only and shall not be construed as investment, legal, or business advice. BTCC bears no legal responsibility for any actions taken based on the content provided herein.